One of the Lads (OOTL) web marketing was
launched in 2005 specifically to create innovative
viral marketing ideas and web marketing services for progressive brands and clients.
Our personnel have a diversity of skills. We have
years of experience in web marketing and design,
film production and editing – all backed up by solid
financial and project management skills. We are
able to draw upon teams of technical experts to
build bespoke solutions for our clients.
Our services are leading edge, with only a very
small number of other companies able to provide
similar solutions.
To demonstrate the true power of viral marketing and develop the brand One of the Lads in the
market, we launched The Carwash at the
beginning of 2006.
The Carwash is an interactive film – produced
in-house at One of the Lads. Featuring three
real glamour girls and a vintage VW Beetle,
The Carwash lets the user take control. You
can tell them to wash the car, play a game - or
even grow huge muscles (through cunning use
of CGI). This clever mix of humour, fun, great
design and gorgeous girls has been well
received by over 11 millions visitors to the site
across the world.
